Online
Newspaper
It was only natural and expected. When nearly every product or service
known to man has gone online, it was only a matter of time before we
started seeing online newspapers. After all, the newspaper is nothing
more than an informational resource. And the Internet is probably the
very best (not to mention fastest) information delivery channel ever
invented by man. So an online newspaper, far from being a strange
concept, is actually a very justifiable one. One wonders why it took so
long for them to begin making a presence in the first place.
In the earlier days of the Internet, when the reach of the technology
was limited and when websites cost a great deal more to set up and
maintain, online newspapers were considered to be an unviable option.
Which is why most newspapers had just a nominal online presence. There
was also the gloom associated with the threat that online newspapers
would spell the end of printing as we knew it. Since most newspaper
publishers made their money from the offline versions of their
newspapers, they were unwilling to embrace online newspapers. But the
transition was inevitable. Once more and more people started going
online, they demanded newspapers that they could access online. Most of
the news was already available online in some form or the other. And
unless newspapers too went the online way, they would lose their
readers to more adaptable competitors. Which is when there was a flurry
of activity and online newspapers made a big entry.
Since then, there has been no looking back. Online newspapers are as
much a part of our daily lives as the Internet and e-mail are. In fact,
some e-mail service providers like Yahoo and MSN provide their own
versions of online newspapers, delivered right to your inbox. And
although publishers of newspapers are still loathe to provide free
news, online newspapers have ore than begun to pay for themselves. All
of this started with the emergence and steady acceptance of
transactions on the internet. Once people started getting used to the
idea for paying for information and content, they found no harm in
paying for an online newspaper subscription. And once publishers
realized that people were willing to pay for online newspaper content,
they began promoting it in a better manner. Online newspapers also
offered publishers the option of reducing their costs. For each offline
newspaper, there was a substantial printing and raw material cost. By
comparison, online newspapers could be distributed almost freely and
the profits were greater.
I personally subscribe for at least four online newspapers. And going
by the depth of coverage, speed to market (or my inbox) and the value
for money they provide, I am pretty sure that I will continue to
subscribe to them for some time to come!
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